Analyzing its product range we found a huge distance between the different ranges, where the consumer can't recognize the brand because the variety of chromatic palettes, variety of design structures of the packs, and variety of materials used. In our redesign project we wanted to launch a clear message to the user: Fastness. To achieve our goals we clearly used yellow, another way to express what we wanted and easier for the consumer is to put as big as possible the cooking time it takes to be ready to eat. To generate that sense of union between different products, we have followed the same layout for the boxes, and the same for the microwave cups.